Hello Spring
Shopper Platform

The Brief: Elevate the role of Unilever personal care at Target by creating a seasonally relevant platform that disrupts the Guest’s shopping experience and inspires them to refresh their beauty routines this Spring.

The Creative Idea: It’s time to say hello to what’s exciting in Spring beauty and style. Learn surprising ways to celebrate Spring and your own unique head-to-toe style with help from Unilever and Target.

My Role: I was responsible for brainstorming the concept with the ACD and creating the key visuals to be used by our Target partners Roundel. I also worked with the social team to create an influencer plan to launch the platform.

Creative Director: James Phillips
Associate Creative Director: Lindsay Ruddy, Walter Gibson
Senior Art Director: Jessica Hensley