Fresh Is Fashion Event
Shopper Platform

The Brief: Create a food-centered event that will excite the Target Guest and convert their mindset to thinking of Target as having a great selection of quality food, ultimately making it their grocery destination.

The Creative Idea: At Target fresh is always in fashion. Fresh foods, fresh ideas, fresh products. Get the latest in food at Target’s Fresh Is Fashion event in partnership with Who What Wear to surprise Guests with food inspired fashions creating a fun experience for Guests.

My Role: I was responsible for brainstorming the concept with the ACD and creating the visual design, including the event illustration presented to Target that brought to life the event and atmosphere.

Creative Director: James Phillips
Associate Creative Director: Lindsay Ruddy, Walter Gibson
Senior Art Director: Jessica Hensley