the Perfect pick-me-up
Shopper Platform

The Brief: Drive daily consumption and cross-category purchases of leading DanoneWave products by uncovering opportunities to make our shopper’s morning routine better and more nutritious.

The Creative Idea: OK. The morning rush is over and you can take a moment for yourself. Lunch is a couple hours away but you need to re-energize yourself now with something that’s nutritious but doesn’t cost too much. Just the time to reach for Dannon to make mornings more complete with the perfect pick-me-up. Whether at home, work, or on-the-go, you can enjoy a healthy snack.

My Role: I worked with a copywriter to concept and brainstorm the shopper platform. We worked closely with our strategy and media teams to create a comprehensive shopper journey. I was also responsible for providing direction to the Wunderman Thompson team to develop the microsite and social influencer plans.

Creative Director: Bobbi Bowers
Associate Creative Director: Lindsay Ruddy, Walter Gibson
Senior Art Director: Jessica Hensley
Copywriter: Kate Burke
UX Designer: Kayle Antony