good builds a life / SITE
Utilizing Smashfly’s recruitment platform, we created a resource for people interested in becoming an Allstate agency owner to learn how to start a new agency or how to buy an existing one.





Creative Director: Charley Wickman
UX Designer: Erinn Dornaus (Leo Burnett Interactive)
UI Designer: Jessica Hensley
Join forces / Site
Similar to the Good Builds A Life site, Join Forces is for Veterans who are interested in becoming an Allstate agency owner. The site is ADA compliant and designed for those with visual impairments.




Creative Director: Charley Wickman
UX Designer: Erinn Dornaus (Leo Burnett Interactive)
UI Designer: Jessica Hensley
You, INC. / SITE
In an effort to improve retention among Allstate’s financial professionals we used data coupled with testimonials to make Allstate a credible player in the financial services industry, while emphasizing the unique job opportunity Allstate offers.





Creative Director: Charley Wickman
UX Designer: Erinn Dornhaus (Leo Burnett Interactive)
UI Designer: Jessica Hensley